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Posts archive for: June, 2008
  • A Short History of Super Heroes

    Everyone can see that there has been a great revival in the super-hero genre movie that has been going on for a few years.  Part of that same revival is also a revival in the simply fantastic, otherworldly films such as Narnia, Cloverfield and The Happening.The super-hero genre I think is a very interesting genre, not just because it is based around some of the comics I used to read as a child (and adult) but because they are never just stand-alone stories about muscle-men and villains.  From their very inception Super-Heroes have reflected how we as a society and especially America view ourselves.  There is a close parallel between the super-heroes of the day (how they act, think and look), the enemies they encounter and the foreign policy of our nations.  For this argument, I am focussing solely on the US/UK comic market, where our idea of a ‘superhero’ has been most prolifically developed. It is no coincidence then that the superhero genre first really took off during World War II, where heroic stories of bravery, valour and camaraderie were effectively used as propaganda against the Nazis.  Every week, young boys would pore over pages telling of the weakness of Nazism and the righteousness of the Allies.  Captain America, the leader of the fight and most obviously partisan of the heroes was a genetically engineered super-soldier, created in secret by the US government to enable them to spread and protect the ideas of freedom and democracy all over the world.  The very idea seems abominable to us now.
     capt am hitler 

    DC Comics meanwhile took the opportunity of the war to catch up with Marvel’s success in the comics business and created and developed a whole host of characters that lead to the creation of the Justice League of America.  The name is not entirely accurate however.  Just like we see today, the JLA did not just protect ‘justice’ in America, but were essentially protectors of the whole planet, taking on extra-terrestrials, fighting the war in Europe and the Pacific and lending an unseen hand to the war-effort.  This was of course how America saw itself at the time – fighting and protecting the world against oppression, then after the war healing its wounds with the creation of the UN and the Marshall Plan.
    Superman was unflinchingly right, upstanding and always fought for “Truth, Justice and the American Way” a statement so bold that it is hard to believe that it was serious back then.  The statement nowadays would only ever be used whilst dripping with irony. The unchallenged righteousness of the American superheroes was gradually eroded during the Cold War as people came to question the methods and indeed the very ideals that the Nato countries were representing.  The superheroes began to become questioning and have self-doubt.  They encountered unpopularity for the first time and had to think a lot more about their actions.  I cannot give an examples for all of them, but here are a few. Batman:  this character, unique in his lack of super abilities but possessing of a superior intellect, physical prowess and determination.  During WW2 he is another all-American hero.  As the Cold War develops he becomes more brooding, more angry, cares less for the civil liberties of his enemies and is driven underground somewhat by his methods.  Numerous times his place in the JLA is questioned as his methods do not suit the American ideals.  Here’s a couple of covers to illustrate the decent of the ‘Dark Knight’:

     18-2

    batman_thedarkknightreturns_2

     
    Superman follows a similar story.  Does anyone remember when Superman had long hair?  In a short period of the late 80s or 90s, Superman was relaunched by DC as a more dark character, with long hair, sleek, sharp, bulging muscles (rather than the friendly largeness he used to have) and an heir of a vigilante about him. In Frank Miller’s epic graphic novel ‘The Dark Knight Returns’ (1986) we see a perfect juxtaposition of American foreign policy and the contradiction with the ‘American Way’.  In this graphic novel, Batman is at his darkest.  He is violent, pissed off, renegade and psychotically obsessed with criminal justice.  He acts alone, going against all advice and popular (media) opinion.  He is brutal and is called ‘fascist’ by members of the media.  He has no regard for the rights of the criminals believing that his means are justified by the end.  If there was a better analogy for American self-perception I’d like to see it.  Miller, twisting the knife in his attack on American methods also turns Superman; from being a hero of the human race, Superman has become a lackey of the US government, cleaning up the mess they leave and being used as a secret weapon in their war against Communism. 

    Ronald_Reagan_DarkKnight

    This is getting to be quite long now, so I’ll just make a quick list of other superheroes who existence and methods can easily be parallel with US foreign policy: 

    The Incredible Hulk (created 1962) – Well intentioned scientist who has a serious temper problem.  Causes more trouble than it’s worth when turns into a giant green vengeful monster.
     

    The Punisher (1974) – A vigilante character who unlike any other super hero will happily use murder, torture, kidnapping and extortion to achieve his aims.  Sports a range of weapons. He became the bane of the criminal underworld after his family was killed by the Mafia.
     

    Judge Dredd (1977) – Dredd is particularly interesting because it was actually a British creation for the comic 2000AD.  He is an unrelenting law-giving super-cop, genetically engineered to perfection who has no emotions, no subjectivity and no leniency.  He patrols the streets of Mega City One (future New York) acting as Judge, Jury and Executioner.  His punishments were always unreasonably harsh, but he always followed the law to the letter, no one being an exception.
     Time_Out_Judge-Dredd

    Spiderman (1962) – Spiderman is only significant in this argument in terms of his transformation when he comes into contact with the Symbiote Venom.  This alien brings out Spiderman’s darker side, turning him more violent.  The Venom character was first introduced in 1984. 
     Modern superheroes in the films of today follow this pattern.  It is significant that the Spiderman films have a great emphasis on the idea of “with great power comes great responsibility”, which I think is an allusion to America’s power.

    The rethinking and success of the Batman films (largely based on Miller’s concepts) show Batman as dark and brooding again.  He has the right intentions, but is he actually helping or creating the problems?  Compare this to the pre-9/11 Batman & Robin pantomime with George Clooney.  As a side, it is important to notice that Batman is largely responsible for the creation of the Joker.
     

    And now we have Hancock.  Again, a well intentioned hero who is extremely powerful but incompetent, crude, brash, doesn’t care what people think about him and ends up making more trouble than what originally existed.  Iraq anyone?

  • Woman - Is There Anything Greater??

    It's come to that time of year again where I have to pay homage to the greatest of all of God's/Gravity's creations. The time of year when you eat your lunch outside, people take needless days off and everything looks great. It is the time of year when females stop wearing trousers, they take off their thick jumpers and show us all why we love them so much. It is truly a joy to walk around the streets and parks of Britain just watching the women of this world enjoy the sunshine. There is nothing in this world quite like a perfectly shaped pear of buttocks neatly enclosed within a tight skirt. Beautifully shaped legs reaching all the way to the floor, curving gracefully from their hips that seem to move independently to the rest of the body.
    It is the time of year when tummy buttons are flaunted, beautifully deep tummy buttons resting at the centre of a soft, downy stomach whose skin is insanely smooth and whose colour, although artificially rendered hypnotises me as it passes.
    You really can tell that God made women second. It was here he reached perfection. Man is clumsy, blunt and square, made from blocks stacked on top of each other like lego. Women's bodies are harmoniously proportioned each section flowing gently together. For the computer minded among you, Man is the equivalent of a Rasta image, unsophisticated and basic, Women are a beautiful collection of curves and lines in an uncorruptable Vector format.
    People often ask me what part of a women do I like best. Am I a tits or an arse man? But the closer you get to one of these sacred forms, the more I realize that my love for a woman's shape cannot be contained within only one feature. What about the slenderness of the neck? The gentle undulation of the shoulders? The softness of their back, the fragility of their hands and petite feet? There is nothing that is not so perfect as a woman's body. A man's body we all know is more comical than sexy. Sure, a man can be sexy, he can have abs, a strong jaw and cockles and muscles, but standing solitarily naked the male form looks odd, awkward, unsubtle and with the almost accidental placement of his member that reminds us of the time that we spent our lives on all fours, primitive. Not so with the female of the species! We bask in the glory of her perfection! There are no awkward protusions here! Her hands do not hang heavily by her sides, her feet do not grow lumpy with veins and her nipples are not left forlornly redundant.
    Bring on the summer and the fashion that goes with it! I want to see flesh on display, a vest that hints at something else, a dress that hugs the legs in a fresh breeze, hair that catches the wind like a flame and the carefree steps of be-sandled feet upon green English grass that constantly tells me that everything is going to be alright.

  • How to Speak to People in Business

    People,

    Where are we at?

    Here at RenCom– we don’t have problems, we have challenges. Now that we have successfully merged BrandCom and AmTech into one holistic neo-business, I think it’s time to incentivise – for us to work together.

    It’s important that we are always looping back and taking ideas showers – together. But this won’t happen overnight. BrandCom and AmTech are tankers – and you can't turn a tanker around with a speed boat change.

    Now, I want to deliver a holistic, cradle-to-grave approach to our customers – from project and pitch inception to project death they use BrandCom and AmTech – together – for everything.

    But before we roll out the big guns – we need to pick the quick wins – the low hanging fruit. We’ll do this by feeding through the sales and delivery pipeline. Before Q3 I want to get all my ducks in a row now - before the five-year-olds wake up.

    I’m going to rely on us all to pre-plan and conversate; I demand 360-degree thinking. And in order for us to succeed, we'd better not let the grass grow too long on this one. I want us going forward from the get-go. I want us at 110%.

    Here on the sales front line we are winning the war and figures are improving. But I know that you can't have your cake and eat it, so you have to step up to the plate and face the music at some point.

    From now an all changes from AmTech will be cascading to BrandCom and with ever finer granularity. In sum, I want us all to leverage our talents, display and inspire unyielding integrity.

    Now this isn’t some Business talk 2.0, but instead a strategic staircase that we all must climb if we are to make AmTech and BrandCom what it can be.

    All the best,

    London

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