People,

Where are we at?

Here at RenCom– we don’t have problems, we have challenges. Now that we have successfully merged BrandCom and AmTech into one holistic neo-business, I think it’s time to incentivise – for us to work together.

It’s important that we are always looping back and taking ideas showers – together. But this won’t happen overnight. BrandCom and AmTech are tankers – and you can't turn a tanker around with a speed boat change.

Now, I want to deliver a holistic, cradle-to-grave approach to our customers – from project and pitch inception to project death they use BrandCom and AmTech – together – for everything.

But before we roll out the big guns – we need to pick the quick wins – the low hanging fruit. We’ll do this by feeding through the sales and delivery pipeline. Before Q3 I want to get all my ducks in a row now - before the five-year-olds wake up.

I’m going to rely on us all to pre-plan and conversate; I demand 360-degree thinking. And in order for us to succeed, we'd better not let the grass grow too long on this one. I want us going forward from the get-go. I want us at 110%.

Here on the sales front line we are winning the war and figures are improving. But I know that you can't have your cake and eat it, so you have to step up to the plate and face the music at some point.

From now an all changes from AmTech will be cascading to BrandCom and with ever finer granularity. In sum, I want us all to leverage our talents, display and inspire unyielding integrity.

Now this isn’t some Business talk 2.0, but instead a strategic staircase that we all must climb if we are to make AmTech and BrandCom what it can be.

All the best,

London